Transactional pro

The int_brevo__transactional_pro table event-level data from Brevo, providing insights into offerer interactions and email campaign performance. Each row represents a specific event associated with a offerer, linked to a particular email template and categorized with tags. The table contains metrics such as the number of emails delivered, opened, and unsubscribed, enabling a detailed analysis of email engagement.

This dataset can be used to monitor the effectiveness of email campaigns, evaluate offerer behavior, and identify trends or opportunities to enhance engagement strategies.

Table description

name	data_type	description
tag		Tag of the brevo transactional email. It allows to identify
template		Brevo template id
email_id		Brevo email sent id
venue_id		Unique identifier for the venue.
event_date		The date when the event occurred, used for partitioning the data.
total_delivered		Count of emails successfully delivered to the recipient.
total_opened		Count of emails opened by the recipient.
total_unsubscribed		Count of recipients who unsubscribed after receiving the email.