Column tiktok

average_tiktok_publication_time_watched: The average duration (in seconds) that viewers spent watching the video.

total_tiktok_publication_time_watched: The cumulative time (in seconds) spent by all viewers watching the video.

tiktok_publication_video_duration: The total length of the video content in seconds.

tiktok_publication_full_video_watched_rate: The percentage of viewers who watched the entire video from start to finish.