Column appsflyer

app_install_date: The installation date of the app.

app_os: The operating system of the user's device. Possible values: 'android', 'ios'.

acquisition_media_source: The entity responsible for displaying advertisements, such as Facebook or Google Ads..

acquisition_campaign: The name of the advertising campaign.

acquisition_adset: The name of the set of advertisements within a campaign.

acquisition_ad: The specific title or identifier of an individual advertisement within a campaign.

acquisition_execution_date: The execution date for retroactive acquisition cost updates.

acquisition_days_post_attribution: The number of days that have elapsed since the app's installation date.

acquisition_version: The subsequent version of a report containing all available data for a specific day.

total_costs: The total cost of the advertising campaign tracked by AppsFlyer.

total_installs: The total number of app installations recorded by AppsFlyer.

total_registrations: The total number of registrations recorded by AppsFlyer.

total_beneficiaries: The total number of beneficiaries tracked by AppsFlyer.

total_beneficiaries_underage: The total number of underage beneficiaries, categorized by age groups, as tracked by AppsFlyer.

total_beneficiaries_18: The total number of 18-year-old beneficiaries tracked by AppsFlyer.

total_beneficiaries_17: The total number of 17-year-old beneficiaries tracked by AppsFlyer.

total_beneficiaries_16: The total number of 16-year-old beneficiaries tracked by AppsFlyer.

total_beneficiaries_15: The total number of 15-year-old beneficiaries tracked by AppsFlyer.

total_registrations_15: The total number of 15-year-old registrations tracked by AppsFlyer.

total_registrations_16: The total number of 16-year-old registrations tracked by AppsFlyer.

total_registrations_17: The total number of 17-year-old registrations tracked by AppsFlyer.

total_registrations_18: The total number of 18-year-old registrations tracked by AppsFlyer.

total_registrations_19_plus: The total number of registrations for users 19 years and older tracked by AppsFlyer.